Ipogeo

Dave Naylor from Bronco on Competitor Analysis

Dave starts with the importance of understanding your niche – we can’t dive in like an in-house SEO but we can get a snapshot. He talks us through Toughgraph to give a brief overvview and also takes a look at competitors ranks. But the latter can be plugged into one of Dave’s tools (free to use) for data and keyword mining -> repeat and rinse till you have a massive keyword list. (more…)