Posts Tagged ‘search engine optimisation’

Industry Specific Search Strategies: Under the Hood (Part 4)

Thursday, March 4th, 2010

Rob Kerry from Ayima – Gambling / Gaming SEO

The gaming world is probably the most competitive niche in SEO – esp poker and casinos.

There is no secret sauce as there used to be e.g. with old link networks beingburned. (more…)

Search Strategies That Are Industry Specific (Part 1)

Tuesday, March 2nd, 2010

Dave Naylor from Bronco on Competitor Analysis

Dave starts with the importance of understanding your niche – we can’t dive in like an in-house SEO but we can get a snapshot. He talks us through Toughgraph to give a brief overvview and also takes a look at competitors ranks. But the latter can be plugged into one of Dave’s tools (free to use) for data and keyword mining -> repeat and rinse till you have a massive keyword list. (more…)