Search Strategies That Are Industry Specific (Part 1)
Dave Naylor from Bronco on Competitor Analysis
Dave starts with the importance of understanding your niche – we can’t dive in like an in-house SEO but we can get a snapshot. He talks us through Toughgraph to give a brief overvview and also takes a look at competitors ranks. But the latter can be plugged into one of Dave’s tools (free to use) for data and keyword mining -> repeat and rinse till you have a massive keyword list. Then analyse the data. Bronco now have an in-house tool which they use instead of Google, which compares ranking, traffic, PPC data and click through, giving an idea of what you can hope to achieve out of ranking for specific SERP positions. This is then checked on a monthly basis. This produces a visibility / opportunity ‘score’. It would be great to have access to the tool Dave is showing us, a definite call to Dave will have to follow!
The next stage of analysing this data is mining all of the backlinks of the same competitors – using a range of sources including Yahoo, Majestic, Linkscape and his own index.
Dave on the fact that Bronco are a small boutique “We’re like the SAS” – small, specialist and targeted 
Allan Stewart from FireflySEO on Recruitment SEO
Allan is going to focus on the “candidate” side (rather than recruiter side) of a Recruitment site.
Ranking for company names is an important strategy – e.g. recruiter brand names.
Split between pre-defined content pages is 40%, where as 60% comes to search result pages, i.e. the long tail. The majority of people noindex their search result pages, but to a certain extent you should try to make them crawlable. The obvious flaw with this is sites “rolling back” to the parent category where no search results will be found, obviously this could potentially lead to a lot of duplicate content.
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